Fibre Networks

250 Business Decision Makers who are responsible for the companies broadband service.

Total number of completes required

N=250 unique respondents

Length of Interview

15 minutes

Incidence rate

5%-25% of target audience – dependent on network type.

Markets

UK

Target Audience

Business Decision Makers who are responsible for the companies broadband service. Quotas in place for type of fibre service to the building and by provider.

Subject matter

Fibre Broadband service for business users.

Fieldwork Duration

2 weeks

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Current Affairs

2,500 General Consumers who live in the UK and are eligible to vote in a local elections.

Total number of completes required

N=2,500 unique respondents

Length of Interview

15 minutes

Incidence rate

80% of target audience.

Markets

UK

Target Audience

General Consumers who are eligible to vote in a local election. Sample Nat Rep of the UK in age, gender, region, SEG, and ethnicity.

Subject matter

Social and Current Affairs.

Fieldwork Duration

4 days

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Contract Switchers

7,000 General Consumers who have switched or considered switching their mobile, broadband or Pay TV contracts within the last 12 months.

Total number of completes required

N=7,000 unique respondents

Length of Interview

25 minutes

Incidence rate

80% of target audience.

Markets

UK

Target Audience

General Consumers, Category, operating system and provider quotas in place.

Subject matter

Customer Retention.

Fieldwork Duration

2 weeks

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Airports

3,600 business decision makers who have flown round trips in the last 6 months interviewed across 14 markets.

Total number of completes required

N=3,600 unique respondents

Length of Interview

10 minutes

Incidence rate

10% of target audience.

Markets

18 markets

Target Audience

Business Decision makers, company Size quotas, company Revenue quotas

Subject matter

Ad. Recall.

Fieldwork Duration

2 weeks

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Middle East

2,500 interviews conducted across Egypt, Libya and Jordan on current affairs.

Total number of completes required

N=2,500 unique respondents

Length of Interview

15 minutes

Incidence rate

70% of the population

Markets

Egypt, Libya, Jordan

Target Audience

General Population study conducted with n=2,500 people across the above markets.

Subject matter

Local opinions

Fieldwork Duration

2 weeks

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Supermarket Switchers

Tracking General consumers switching habits across various sectors including shopping, banking, insurance and mobile phone contracts.

Total number of completes required

N=1,000 unique respondents per wave (tracking study)

Length of Interview

15 minutes

Incidence rate

20% of general population.

Markets

UK

Target Audience

General consumers

Subject matter

Consumers who have switched their main shopping store in the last 6 months.

Fieldwork Duration

3 days

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First Class Flyers

2,500 frequent first class flyers across 10 markets.

Total number of completes required

N=2,500 unique respondents

Length of Interview

10 minutes

Incidence rate

70% of target audience

Markets

UK, US

Target Audience

Passengers who have flown first class within the last 6 months.

Subject matter

Booking service, airport lounge and in-flight service

Fieldwork Duration

2 weeks

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London Calling

Over 15,000 unique interviews conducted over 10 waves with Londoners by various quotas.

Total number of completes required

N=15,000 unique respondents over 10 waves

Length of Interview

15 minutes

Incidence rate

70% of Londoners

Markets

UK

Target Audience

Londoners who were eligible to vote in the Mayoral elections.

Subject matter

Social issues

Fieldwork Duration

4 days per wave

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Why Market Research

Back in late February, Edinburgh Airport was named as one of the top five airports in Europe for providing customer service and facilities. The other airports listed in the top five were Malta, Porto, Zurich and Copenhagen. Customer feedback was measured and collated from 209 airports worldwide to compile the list. Managing Director of Edinburgh Airport, Kevin Brown, said, ‘2010, with its ash, snow and other challenges, was a difficult year for the team at Edinburgh which makes this feat all the more impressive.’ (BBC, 16th February 2011) The importance of market research in helping to deliver first-class customer service cannot be underestimated. We wouldn’t know customers’ views about Edinburgh Airport if it weren’t for the market research that was carried out in those 209 airports.

For Zurich, the worldwide financial services group, market research helps it to understand what potential customers want from their insurance company. Based on a combination of primary research and secondary research it developed Zurich HelpPoint. This encompasses the different ways Zurich delivers for its customers, helping to meet their needs. The results of the …

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