London Calling

Over 15,000 unique interviews conducted over 10 waves with Londoners by various quotas.

Total number of completes required

N=15,000 unique respondents over 10 waves

Length of Interview

15 minutes

Incidence rate

70% of Londoners



Target Audience

Londoners who were eligible to vote in the Mayoral elections.

Subject matter

Social issues

Fieldwork Duration

4 days per wave

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