Supermarket Switchers

Tracking General consumers switching habits across various sectors including shopping, banking, insurance and mobile phone contracts.

Total number of completes required

N=1,000 unique respondents per wave (tracking study)

Length of Interview

15 minutes

Incidence rate

20% of general population.



Target Audience

General consumers

Subject matter

Consumers who have switched their main shopping store in the last 6 months.

Fieldwork Duration

3 days

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