Tracking General consumers switching habits across various sectors including shopping, banking, insurance and mobile phone contracts.
Total number of completes required
N=1,000 unique respondents per wave (tracking study)
Length of Interview
15 minutes
Incidence rate
20% of general population.
Markets
UK
Target Audience
General consumers
Subject matter
Consumers who have switched their main shopping store in the last 6 months.
Fieldwork Duration
3 days