Newspaper evaluation study

Total number of completes required

N= 1500 unique respondents

Length of Interview

15 minutes

Incidence rate

20% of General Population

Markets

UK

Target Audience

Tabloid Newspaper readers. Questions were asked on a number of topics followed by a conjoint exercise. Quotas were in place on publication, frequency of readership and purchase.

Subject matter

Newspaper Readers

Fieldwork Duration

5 days