Sleep evaluation study

Total number of completes required

N= 400 Consumers
N=100 Doctors

Length of Interview

20 minutes

Incidence rate

15% of General Population

Markets

US and Germany

Target Audience

Consumers who have experienced problems with sleep. Doctors who prescribed sleep remedies. Questions were asked on a number of health and wellbeing topics followed by a web evaluations and Hot spot exercise. Quotas were in place on sleep patterns, insurance membership and client segmentation.

Subject matter

Sleep study

Fieldwork Duration

7 days