Shopping shelf evaluation

Total number of completes required

N= 400 unique respondents

Length of Interview

15 minutes

Incidence rate

60% of target audince

Markets

UK and Germany

Target Audience

Male general consumers. Questions were asked on shopping preferences and a set of shopping shelves were displayed to respondents showing various different designs and brands . Hot Spot data was collected for each allowing us to gauge customer reactions.

Subject matter

Male shoppers

Fieldwork Duration

5 days