Category Archives: Case Studies

Sleep evaluation study

Total number of completes required

N= 400 Consumers N=100 Doctors

Length of Interview

20 minutes

Incidence rate

15% of General Population

Markets

US and Germany

Target Audience

Consumers who have experienced problems with sleep. Doctors who prescribed sleep remedies. Questions were asked on a number of health and wellbeing topics followed by a web evaluations and Hot spot exercise. Quotas were in place on sleep patterns, insurance membership and client segmentation.

Subject matter

Sleep study

Fieldwork Duration

7 days

Newspaper evaluation study

Total number of completes required

N= 1500 unique respondents

Length of Interview

15 minutes

Incidence rate

20% of General Population

Markets

UK

Target Audience

Tabloid Newspaper readers. Questions were asked on a number of topics followed by a conjoint exercise. Quotas were in place on publication, frequency of readership and purchase.

Subject matter

Newspaper Readers

Fieldwork Duration

5 days

Shopping shelf evaluation

Total number of completes required

N= 400 unique respondents

Length of Interview

15 minutes

Incidence rate

60% of target audince

Markets

UK and Germany

Target Audience

Male general consumers. Questions were asked on shopping preferences and a set of shopping shelves were displayed to respondents showing various different designs and brands . Hot Spot data was collected for each allowing us to gauge customer reactions.

Subject matter

Male shoppers

Fieldwork Duration

5 days

Consumer Study

Total number of completes required

N=1,000 unique respondents

Length of Interview

20 minutes

Incidence rate

Ranged from 80% of target audince

Markets

UK

Target Audience

General consumers. Questions were asked to gauge the thoughts and opinions of general consumers amongst various topics. Nat. Rep quotas were set on age, gender, region and SEG

Subject matter

Views of the general public

Fieldwork Duration

2 days

IT/ Telco Decision Makers

Total number of completes required

N=700 unique respondents

Length of Interview

20 minutes

Incidence rate

70% of target audince

Markets

UK

Target Audience

IT and Telecommunications decision makers in companies with 1-1,000 employees. 5 quota groups were in place for company size.

Subject matter

IT/ Telco Decision makers

Fieldwork Duration

7 days

Mobile provider customers with smartphones.

Total number of completes required

N=15,000 unique respondents

Length of Interview

8 minutes

Incidence rate

Ranged from 60 – 7% of target audince

Markets

US

Target Audience

Mobile provider customers with smartphones who had downloaded specific apps and used them within the last month. Interlocking quotas on mobile provider, category and app usage. Some apps were monthly subscription based whilst others were one off payment apps.

Subject matter

Smartphone owners

Fieldwork Duration

14 days

Readers of specific News/ economic publications (3 titles with 2 also being offered online)

Total number of completes required

N=450 unique respondents

Length of Interview

15 minutes

Incidence rate

25% of target audince

Markets

Hong Kong

Target Audience

Readers of 3 ‘News/ economic’ publications. Respondents had to read the newspapers/ refer to the news websites at least 5 days a week.

Subject matter

Frequent readers of daily news/ economic publications

Fieldwork Duration

5 days

Pay TV Subscribers.

Total number of completes required

N=450 unique respondents

Length of Interview

15 minutes

Incidence rate

Ranged from 40% to 8% of target audience

Market

UK

Target Audience

Pay TV Subscribers. Our task was too identify and interview 3 sub-segments within the clients target audience. Once the survey had been completed, there was a 3 minute recruit where a selected number of respondents were invited to take part in a 2 week Qual. exercise.

Subject Matter

Digital TV

Fieldwork Duration

3 days

100 Type 2 Diabetics.

Total number of completes required

N=100 unique respondents

Length of Interview

20 minutes

Incidence rate

3% of general pop

Markets

Sweden

Target Audience

Type 2 Diabetics using clear insulin, over 40 years when diagnosed by a healthcare professional (not during pregnancy), currently using ‘long acting (basal) insulin which is not administered through a pump.

Subject matter

Type 2 Diabetics who use clear insulin.

Fieldwork Duration

10 days

250 Business Decision Makers who are responsible for the companies broadband service.

Total number of completes required

N=250 unique respondents

Length of Interview

15 minutes

Incidence rate

5%-25% of target audience – dependent on network type.

Markets

UK

Target Audience

Business Decision Makers who are responsible for the companies broadband service. Quotas in place for type of fibre service to the building and by provider.

Subject matter

Fibre Broadband service for business users.

Fieldwork Duration

2 weeks