Our recent Uber Partner-Driver Survey results are in!
Results of the study were covered by The Telegraph, The Times and in Business Insider.
You can view the survey results here.
Sleep Study
Sleep evaluation study
Total number of completes required
N= 400 Consumers N=100 Doctors
Length of Interview
20 minutes
Incidence rate
15% of General Population
Markets
US and Germany
Target Audience
Consumers who have experienced problems with sleep. Doctors who prescribed sleep remedies. Questions were asked on a number of health and wellbeing topics followed by a web evaluations and Hot spot exercise. Quotas were in place on sleep patterns, insurance membership and client segmentation.
Subject matter
Sleep study
Fieldwork Duration
7 days
Tabloid Newspapers
Newspaper evaluation study
Total number of completes required
N= 1500 unique respondents
Length of Interview
15 minutes
Incidence rate
20% of General Population
Markets
UK
Target Audience
Tabloid Newspaper readers. Questions were asked on a number of topics followed by a conjoint exercise. Quotas were in place on publication, frequency of readership and purchase.
Subject matter
Newspaper Readers
Fieldwork Duration
5 days
Shopping Shelf Study
Shopping shelf evaluation
Total number of completes required
N= 400 unique respondents
Length of Interview
15 minutes
Incidence rate
60% of target audince
Markets
UK and Germany
Target Audience
Male general consumers. Questions were asked on shopping preferences and a set of shopping shelves were displayed to respondents showing various different designs and brands . Hot Spot data was collected for each allowing us to gauge customer reactions.
Subject matter
Male shoppers
Fieldwork Duration
5 days
Public affairs
Consumer Study
Total number of completes required
N=1,000 unique respondents
Length of Interview
20 minutes
Incidence rate
Ranged from 80% of target audince
Markets
UK
Target Audience
General consumers. Questions were asked to gauge the thoughts and opinions of general consumers amongst various topics. Nat. Rep quotas were set on age, gender, region and SEG
Subject matter
Views of the general public
Fieldwork Duration
2 days
Telco Decision Makers
IT/ Telco Decision Makers
Total number of completes required
N=700 unique respondents
Length of Interview
20 minutes
Incidence rate
70% of target audince
Markets
UK
Target Audience
IT and Telecommunications decision makers in companies with 1-1,000 employees. 5 quota groups were in place for company size.
Subject matter
IT/ Telco Decision makers
Fieldwork Duration
7 days
Mobile Apps
Mobile provider customers with smartphones.
Total number of completes required
N=15,000 unique respondents
Length of Interview
8 minutes
Incidence rate
Ranged from 60 – 7% of target audince
Markets
US
Target Audience
Mobile provider customers with smartphones who had downloaded specific apps and used them within the last month. Interlocking quotas on mobile provider, category and app usage. Some apps were monthly subscription based whilst others were one off payment apps.
Subject matter
Smartphone owners
Fieldwork Duration
14 days
News Publications
Readers of specific News/ economic publications (3 titles with 2 also being offered online)
Total number of completes required
N=450 unique respondents
Length of Interview
15 minutes
Incidence rate
25% of target audince
Markets
Hong Kong
Target Audience
Readers of 3 ‘News/ economic’ publications. Respondents had to read the newspapers/ refer to the news websites at least 5 days a week.
Subject matter
Frequent readers of daily news/ economic publications
Fieldwork Duration
5 days
Pay TV Study
Pay TV Subscribers.
Total number of completes required
N=450 unique respondents
Length of Interview
15 minutes
Incidence rate
Ranged from 40% to 8% of target audience
Market
UK
Target Audience
Pay TV Subscribers. Our task was too identify and interview 3 sub-segments within the clients target audience. Once the survey had been completed, there was a 3 minute recruit where a selected number of respondents were invited to take part in a 2 week Qual. exercise.
Subject Matter
Digital TV
Fieldwork Duration
3 days
Type 2 Diabetics
100 Type 2 Diabetics.
Total number of completes required
N=100 unique respondents
Length of Interview
20 minutes
Incidence rate
3% of general pop
Markets
Sweden
Target Audience
Type 2 Diabetics using clear insulin, over 40 years when diagnosed by a healthcare professional (not during pregnancy), currently using ‘long acting (basal) insulin which is not administered through a pump.
Subject matter
Type 2 Diabetics who use clear insulin.
Fieldwork Duration
10 days