Readers of specific News/ economic publications (3 titles with 2 also being offered online)
Total number of completes required
N=450 unique respondents
Length of Interview
15 minutes
Incidence rate
25% of target audince
Markets
Hong Kong
Target Audience
Readers of 3 ‘News/ economic’ publications. Respondents had to read the newspapers/ refer to the news websites at least 5 days a week.
Subject matter
Frequent readers of daily news/ economic publications
Fieldwork Duration
5 days